Roth Herrlinger is an executive coach, management consultant and strategic advisor with two decades’ experience assisting companies and nonprofits in a wide variety of industries throughout the U.S. and worldwide. He has worked with startup and established firms as both a senior executive and consultant, leading teams in operations, finance, M&A, strategic planning, process improvement, new business creation and product development.

 Roth’s specialty is scaling effective leadership and management, paired with sustainable strategy and execution, in high-growth enterprises and time-honored institutions. He has worked with executives at Slack, Facebook, Participant Media, Gainsight, Bitly, 8i, Radiology Partners, Questcor, Castlight Health, National Veterinary Associates, California Clean Energy and many other companies. He has also worked with numerous large and small nonprofits in education, environmental sustainability, foster youth development, health, social justice and prison reform, including Heal The Bay, LA Conservation Corps, Two Bit Circus Foundation, Imagination.org, Los Angeles County High School for the Arts, the Transitional Age Youth Collaborative, Bright Star Schools, STEM Prep Schools, 9Dots, DIY Girls, Young Eisner Scholars and Inside Circle Foundation.

He has been the founding consultant and advisor to many social impact startups, most notably JUST Water (end-to-end sustainable bottled water), where he worked with the executive team at Overbrook Studios and the Smith family (Jaden, Will and Jada) to develop the company structure, hire the management team and launch the product.

Roth holds an AB from Dartmouth College and an MBA from Stanford University Graduate School of Business. His and other coaches’ work with lifers in Folsom Prison is portrayed in “The Work”, which won the 2017 SXSW Film Festival Grand Jury Award for Best Documentary Feature, and was described by Indiewire as “the most powerful group therapy session ever caught on camera”. He is also an avid pianist and composer.


Roth has been, single-handedly, one of the most important and educative things to happen in my tech leadership career so far. He helped me evolve my management style to better reflect the goals of the organization, as well as my own personal beliefs and values. He has an unwavering ability to get to the core of any problem and offer guidance that is practical, insightful and, as with the best of coaches, comes from true integrity.
— Owen Evans, VP Engineering, 8i.com